“We want to ensure that healthy and beautiful hair belongs to everyone.”
HÉRITIER is a proudly local haircare brand born in Indonesia. We believe that a healthy scalp is the foundation of beautiful hair. Our formulas are made with integrity, backed by science, and thoughtfully crafted for the modern lifestyle.
What We Believe In?
1. Science-Driven
We believe in formulating based on proven ingredients and thoughtful research, where beauty meets evidence, not just trends.
2. Transparency
We are honest about what’s inside our products, what they do, and how they work. No marketing fluff, never overcomplicated, never overpromised.
3. Non-Toxic & Clean Formula
True hair beauty starts from the roots. Our formulas are made with clean ingredients that
respect your scalp and hair. Always gentle, never greasy, and tested for real comfort.
4. Functional Elegance
Every product is made to support how you feel, not just how you look. We use what we make, as we believe when your hair feels good, so do you. Our products are designed to be beautiful, but always with purpose. Every texture, scent, and result must serve real needs.
HÉRITIER
WHY WE’RE DIFFERENT
World-class formulation, consciously priced
We believe everyone deserves access to high performance haircare. Inspired by international standards, we offer world-class quality of formulas without the prestige markup.
Globally inspired, locally grounded
A luxurious experience that feels global, yet grounded in local sensibilities. Crafted with intention for Indonesian needs tropical weather, high humidity, and the unique hair and scalp profiles of our people.
Real results, no empty claims
We stand by formulas that truly work. No shortcuts, no fluff. We use what we make from founder to team, because we believe in delivering the absolute best to our community